Prada has made its mark at Selfridges, the iconic department store, by unveiling a special partnership that puts the spotlight on the AW19 Anatomy of Romance collection. This collaboration is more than just a pop-up shop; it is an immersive experience designed to cater to the needs and desires of the modern world traveller.
The exclusive collection featured in the Corner Shop at Selfridges is not limited to just in-store purchases. It is also available online, ensuring that fashion-forward individuals who are always on the go can easily access and acquire these unique pieces. With a focus on urban exploration and outdoor adventures, the curated range reflects the intersection of style and practicality.
Prada’s signature gabardine nylon fabric takes center stage in the outerwear pieces, accompanied by exclusive designs of key items like the double match shirt and camouflage prints. The collection seamlessly combines intricate detailing with functional elements such as cargo pockets, zippers, and multipurpose bags. Footwear options range from rugged rubber-soled boots to sleek sneakers, while accessories feature innovative closures and straps for added utility.
To distinguish this collaboration, select garments are embellished with a yellow saffiano leather patch inspired by Selfridges. Additionally, the collection introduces new additions like the Prada Escape reusable water bottles and thermal flasks, as well as compasses for the intrepid traveller. These modern essentials are geared towards individuals who seek both style and substance in their everyday lives.
In a nod to luxury partnerships, Selfridges has integrated products from other esteemed brands into the Prada collaboration. For example, a collaboration with Midori, the renowned Japanese stationer, has produced exclusive Traveler’s Notebook sets that pair perfectly with the collection. Marchesi 1824, the famed Milanese pastry shop, has also contributed with special edition chocolate bars that reflect the theme of the collection.
The presence of Prada at Selfridges’s Corner Shop is a testament to the synergy between high fashion and functionality, catering to a global audience of discerning consumers. This exclusive partnership showcases the innovative spirit of both brands, offering a curated selection of modern essentials tailored to the needs of the contemporary traveller.
To explore more about the Prada x Selfridges collaboration, you can visit the official Prada website here and the Selfridges website here.
