Prada has recently unveiled a new addition to its Timecapsule project, giving a sneak peek into a vacation-themed camp shirt set to be launched on January 2, 2020. The luxury Italian brand took to its official social media channels to share a glimpse of the upcoming release, showcasing a boxy camp shirt crafted from cotton poplin. The standout feature of the shirt is an original illustration depicting a whimsical vacation setting, blending elements of the sea and mountains with skiers and beachgoers set against a striking blue backdrop.
The Timecapsule project by Prada is a unique concept that aims to introduce a special product every month, drawing on inspiration from the brand’s rich archives. These limited-edition pieces, designed for both men and women, will be available for purchase for just 24 hours in a small run of only 50 units each. Adding to the exclusivity, every garment will come adorned with a distinctive logo designed by Rem Koolhaas’ OMA architectural studio, along with an individual serial number.
The launch of the Timecapsule project also marked the debut of a revamped website and e-commerce platform by Prada, featuring a modern layout and enriched editorial content for a more engaging user experience. Following the success of the project’s first release in December, which featured a shirt with a winter-inspired motif, the brand is gearing up for the second drop on February 6, 2020.
Initially, the Timecapsule collection will be exclusively available to European customers, with plans to expand the availability globally throughout the year in conjunction with the website’s relaunch schedule. Stay tuned for more exciting releases from Prada’s innovative Timecapsule project and be ready to snag your limited-edition piece before it’s gone!
For more information on Prada’s Timecapsule project and latest releases, visit their official website here. Explore the world of luxury fashion and exclusive designs curated by Prada for a unique shopping experience.
