Italian luxury fashion brand Prada is taking action in the battle against COVID-19 by producing masks and gowns for healthcare workers. Following in the footsteps of LVMH and Kering, who have already redirected their production in France and Italy to create important supplies, Prada has announced that it will manufacture 110,000 masks and 80,000 gowns for hospital personnel.
The production is taking place at Prada’s factory in Montone, located in the province of Perugia, and is being carried out in close collaboration with local suppliers. This initiative is in response to a request by the Tuscany region for textile companies to contribute to the production of essential medical supplies. Gucci, another luxury brand, has also answered this call for support.
Prada’s plan is to deliver the masks and gowns on a daily basis until April 6th. This effort is part of Prada’s wider response to the coronavirus pandemic, which includes the recent launch of its contemporary art foundation’s virtual platform.
The fashion industry has shown remarkable solidarity and resourcefulness in supporting the battle against COVID-19 in recent weeks. Luxury fashion brands, renowned for their craftsmanship and attention to detail, have repurposed their manufacturing facilities to meet the growing demand for medical supplies. This not only demonstrates their dedication to society, but also their ability to adapt and contribute during times of crisis.
The global pandemic has impacted numerous industries, including luxury fashion. However, brands like Prada are proving not just their resilience, but also their willingness to actively support the fight against the virus with their resources. As the world eagerly awaits a return to normalcy, it is inspiring to witness the fashion industry stepping up and making a difference in these challenging times.
Useful Links:
– Prada’s Official Website: https://www.prada.com/
– Tuscany Region Official Website: https://www.regione.toscana.it/
