Prada is taking its luxury house experience to a new level with the launch of its first Timecapsule of 2023. In 2019, Prada introduced the Timecapsule concept, offering limited edition products that were only available for 24 hours on the first Thursday of each month. Last summer, Prada joined the Web3 wave by linking these drops to NFT creations, which garnered even more excitement among its community. In September, the brand took exclusivity a step further by inviting a lucky NFT holder to its Spring/Summer 2023 fashion show.
Now, for its 37th Timecapsule release, Prada is aiming to add even more value to these monthly events. The first drop of the year, set to be released on January 5th, will feature a shirt designed in 50 copies with the iconic Interferenza Ottica print by Enzo Ragazzini from 1969. But it doesn’t end there. Alongside the NFT version of the shirt, Prada is offering a real-life experience exclusively for a member of its community and a companion.
The lucky recipient of this experience will receive an invitation, including transportation, to Prada’s Men’s Autumn/Winter 2023 fashion show on January 15th during Milan Fashion Week. They will also have access to a complete and exclusive four-day experience, including a visit to one of Prada’s flagship stores with a complimentary Prada full look. Additionally, they will enjoy a hair and makeup session, private tours of the Prada Foundation and the Cenacolo Vinciano museum, and high-end accommodation and meals at selected Milanese establishments.
To be eligible for this VIP treatment, candidates must possess a Prada-signed NFT and be registered on the Prada Crypted Discord account. This move might help revitalize the Discord server, which has not seen significant growth since its opening in May 2022, with a community of less than 6,000 members.
As Prada continues to explore the world of NFTs and digital experiences, the luxury house is demonstrating its commitment to hyper-physicality. By offering a real-life, immersive experience alongside its limited edition drops, Prada is creating a unique and highly coveted offering for its dedicated community.
Useful links:
1. Prada Official Website
2. Prada Timecapsule Website
