Prada is marking a significant milestone in its digital venture by celebrating its first anniversary on Web3. As a special token of appreciation, the luxury fashion brand is extending an exclusive invitation to one of its loyal customers. To commemorate this occasion, Prada will unveil its highly anticipated 12th drop of the limited-edition Timecapsule NFT. However, this drop comes with a unique twist – alongside the NFT, lucky recipients will receive an invite to the prestigious Prada Mode private club in Tokyo, scheduled to take place on May 12 and 13.
The Timecapsule project, which initially launched in December 2019, has captivated fashion enthusiasts by introducing a new limited-edition ready-to-wear piece on the first Thursday of each month. With only 50 copies produced, these exclusive items are available for purchase in select markets for a fleeting 24-hour period. However, what makes each purchase truly special is the accompanying NFT, granting buyers priority access to future drops and offering additional experiences and benefits within the Prada Crypted community. The overwhelming success of the Timecapsule NFT initiative is evident in its consistent sell-outs within minutes of each launch.
The upcoming May drop promises to be another extraordinary addition to the Timecapsule collection. Featuring a striking performance fabric tank top adorned with wide vertical stripes, Prada has once again merged its rich heritage and boundless creativity with innovative technology. Through this seamless fusion, the brand offers collectors a phygital (physical-digital) experience, transcending the boundaries of traditional fashion consumption.
Prada has gone above and beyond to reward its loyal community members. Previous winners within the Prada Crypted community have had the incredible opportunity to attend exclusive shows and cultural events organized by the brand. For instance, past winners were treated to a memorable trip to Milan and a visit to the prestigious Prada Foundation. In line with this tradition, the fortunate recipient of the next Timecapsule drop will be invited to attend the ninth edition of Prada Mode, hosted at the magnificent Teien Metropolitan Museum of Art in Tokyo. This immersive event enables visitors to immerse themselves in various art forms while appreciating the museum’s historical architecture and curated artworks.
As Prada continues to revolutionize the luxury fashion landscape, its foray into the digital realm through Web3 marks a significant moment not only for the brand but also for the industry as a whole. By successfully bridging the gap between heritage craftsmanship and cutting-edge technology, Prada has cemented its position as a forward-thinking and innovative fashion powerhouse.
To learn more about Prada’s Web3 journey and their exclusive Timecapsule NFT drops, visit their official website [link1] and explore their dedicated community platform [link2].
[link1: www.prada.com] [link2: www.prada.com/crypted]
