According to the latest edition of the Lyst Index, luxury fashion brands Prada and Miu Miu have solidified their positions at the top of the industry. Despite the challenges brought on by the pandemic, Prada has reclaimed its title as the hottest brand in the world for the third time since Q4 of 2022. The brand experienced an impressive 41% increase in searches globally compared to the previous year, demonstrating its resilience and popularity.
Notably, Prada’s sister brand, Miu Miu, secured second place in the rankings, further emphasizing the success of the Italian luxury business. This achievement underscores the brand’s ability to captivate consumers and remain relevant in a highly competitive market.
The top 20 brands in the Lyst Index included other renowned names such as Moncler, Balenciaga, Burberry, and Jacquemus. Moncler rose by two positions to claim the fifth spot, showcasing its continued appeal among fashion enthusiasts. Balenciaga also experienced a significant jump, securing the twelfth place after climbing two spots. Burberry and Jacquemus each moved up one position to ninth and eighth place, respectively, demonstrating their ability to maintain a strong presence in the market.
The Row, known for its commitment to “quiet luxury”, made its debut in the top 20, experiencing a remarkable 93% increase in searches. This brand’s devoted following over the years has contributed to its newfound recognition and success.
UGG also made a return to the index, securing the seventeenth position. The brand’s Tasman slippers ranked sixth among the hottest products in the quarter, showcasing UGG’s appeal and ability to capture consumer interest.
Balenciaga’s rise in the rankings can be attributed to its strategic efforts in celebrity endorsements and image rebuilding. The brand’s pre-fall 2024 show garnered positive reviews, and its collaboration with Erewhon generated significant online buzz, further solidifying its position in the market.
Skims, a popular shapewear brand, experienced rapid growth, climbing three spots to claim fourteenth place. Its partnership with Swarovski and its status as the official underwear partner for the NBA contributed to its momentum. Additionally, the brand’s men’s boxer ranked tenth among the hottest products, highlighting its appeal to a wide range of consumers.
Overall, the top 10 brands in the Lyst Index included Prada, Miu Miu, Loewe, Bottega Veneta, Moncler, Saint Laurent, Versace, Jacquemus, Burberry, and Valentino. Gucci followed closely in eleventh place, followed by Balenciaga, Diesel, Skims, Dior, Louis Vuitton, UGG, The Row, JW Anderson, and Fendi.
The Lyst Index also identified three breakout brands: Victoria Beckham, Ralph Lauren, and On. Victoria Beckham experienced a surge in popularity following the release of a documentary on Netflix, resulting in a 34% increase in searches for the brand in the quarter. Ralph Lauren’s collaboration as an Artist in Residence also boosted its searches by 22%. On, a running specialist brand, saw a massive 592% increase in searches, with its collaboration with Loewe generating significant interest.
The top trending products in Q4 included The Row’s Margaux bag, Victoria Beckham’s Frame buckle belt, Miu Miu’s kitten heels, Adidas Originals’ Country OG sneakers, Prada’s logo sneakers, COS’s wool coat, a Ralph Lauren cap, an Arc’teryx Atom hoody jacket, and Skims boxers. These products reflect current trends and consumer preferences, ranging from luxury accessories to comfortable and functional sportswear.
The Lyst Index serves as a valuable indicator of the fashion industry’s current landscape, showcasing the brands and products that are capturing consumer interest and driving sales. Prada and Miu Miu’s continued success highlights their ability to adapt and thrive in a rapidly changing market, solidifying their positions as leaders in the luxury fashion industry.
Useful links:
1. Prada Official Website
2. Miu Miu Official Website
