Last month, it was announced that Italian luxury fashion house Prada and German sportswear brand Adidas were teaming up for a special capsule collection. Now, the highly anticipated collection is finally available for purchase. This collaboration, known as #Pradaforadidas, is the first of its kind and has already generated a lot of buzz. In fact, it is highly likely that the limited 700 numbered pieces from this collection have already sold out.
While there have been rumors circulating about a possible partnership between Dior and Nike, it is Prada and Adidas that have taken the lead with this exclusive release. The collaboration highlights the significant presence and influence of the sneaker market, which is estimated to be worth over 9 billion euros and accounts for nearly half of the total shoe market. It also showcases the power of two of the world’s most influential brands, as recognized by Interbrand’s “Best Global Brands 2019” rankings.
The capsule collection is described as a combination of heritage, technology, and innovation. Prada explains that each piece in this stylistic duo embodies a fundamental duality, seamlessly blending sporty and urban roots with contemporary luxury.
The collection features two standout items. The first is the Superstar sneaker, an iconic model of Adidas that was first launched in 1969. It is now reimagined with premium full-grain leather adorned with the logos of both brands. The second item is a bag that combines two classics: the Prada Bowling Bag and the Adidas gym bag. Made in Italy, these pieces are offered in a clean white color with black accents. Prada emphasizes that they are sharp, simple, and immediately recognizable, perfectly representing the collaboration between the two brands.
Customers can find the sneakers and bag together at select Prada boutiques worldwide, as well as on the Prada and Adidas e-commerce platforms. This collaboration is seen as a journey, and fans can expect to see more exciting creations from Prada and Adidas in the coming year.
**Useful links:**
– Prada Official Website
– Adidas Official Website
