Positive Luxury, the company behind the Butterfly Mark ESG certification, has introduced an updated version called the Connected Butterfly Mark. This new tool aims to empower consumers to make conscious purchasing decisions with ease. The Connected Butterfly Mark builds on the success of the original mark, which was launched 11 years ago, by providing businesses with a transparent way to showcase their sustainability initiatives to customers and stakeholders through data-led transparency.
One of the key advantages of the Connected Butterfly Mark is its simplicity in implementation. It can be easily embedded and accessed on a company’s website or retailers’ product pages. This can be done through various methods such as a widget button, hyperlink, QR code, or NFC tag. This means that consumers can easily access the Connected Butterfly Mark wherever a company’s products and services are sold or promoted, including product labels, packaging, and shop windows.
The Connected Butterfly Mark goes beyond ease of use and is also designed to be blockchain-ready. In its second phase, planned for introduction in 2023, it will provide product-level traceability. This groundbreaking feature will enable consumers to have complete transparency and access a company’s ESG+ (Environmental, Social, and Governance) profile with just a tap of their smartphone.
Several renowned brands have already embraced this new technology. Tom Ford Beauty, Smythson, Anya Hindmarch, Etro, and 111Skin are among the notable brands that have signed up to adopt the Connected Butterfly Mark. By integrating this mark into their operations, these brands are empowering consumers to make informed choices and show support for sustainable businesses.
Positive Luxury’s introduction of the Connected Butterfly Mark is a significant step towards promoting transparency and sustainability in the fashion industry. Combining user-friendly technology and product-level traceability, this tool has the potential to revolutionize the way consumers shop while also holding companies accountable for their sustainability efforts.
To learn more about the Connected Butterfly Mark and its impact on sustainability in the fashion industry, please visit Positive Luxury’s website.
For further information on sustainable fashion practices and initiatives, check out these useful links:
– Fashion Revolution
– EcoTextile News
