The UK cycling clothing and accessories market is seeing positive growth due to the increasing number of Britons embracing cycling, according to a recent report by Mintel. The study revealed that over a third of UK adults are now cyclists, reaching a five-year high. Additionally, bike sales in 2021, including both standard and e-bikes, were estimated to be £400 million higher than levels before the pandemic.
This surge in cycling’s popularity not only benefits companies specializing in cycling wear but also presents opportunities for the wider functional casualwear and outdoorwear sectors. With a significant number of adults, including e-bike riders, now cycling, these industries have the potential to cater to their needs and preferences.
The market for cycling apparel has experienced significant growth in recent years, attracting new players to the category. One example is the Melbourne-based cycling apparel brand Maap, which recently established its first UK office specifically targeting the British market. The fact that luxury retailers like Harrods, Mr Porter, and Browns stock the brand indicates that the cycling clothing market appeals to those seeking higher-end options, not just sports functionality.
Mintel’s report also highlights the increasing popularity of e-bikes, which contributed to a quarter of overall bike sales in terms of spending. Sales of e-bikes reached an estimated £315 million in 2021, compared to £275 million in 2020. Moreover, the report suggests that a wider demographic of consumers, beyond the core early adopter group of millennial men, are considering purchasing e-bikes.
Despite supply chain challenges that have affected access to desired bikes and e-bikes, the growth in cycling and e-cycling activities remains strong. While the number of bike sales in 2021 did not surpass the peak of 3.3 million in 2020, the value of the market increased due to a rise in prices of around 20%, reaching £1.25 billion. Consumers willing to invest more in their bikes are likely to prioritize spending on clothing, shoes, and accessories to enhance their cycling experience.
Mintel suggests that the increased number of British adults cycling could be attributed to the cost-of-living crisis. The survey conducted by Mintel revealed that 57% of respondents considered rising petrol prices as a factor influencing their decision to cycle, while 25% cited the rising cost of commuting. For individuals purchasing bikes as a long-term money-saving solution, clothing purchases, particularly outerwear for various weather conditions, become essential.
John Worthington, Senior Analyst at Mintel, commented on the impact of the pandemic on the cycling industry, stating, “Although cycling activity has decreased from the initial peak during the early months of Covid-19, the pandemic seems to have provided a lasting boost to the industry. The possibility of an extended oil crisis resulting from the conflict in Ukraine, along with rising petrol prices, could encourage more people to shift from car travel to cycling. The cost-of-living crisis, including recent public transport fare increases, may also incentivize more individuals to cycle regularly. Our research shows that 28% of those working primarily or entirely outside of their homes are interested in commuting by bike.”
Useful links:
– BBC: UK cycling industry sees boost from Covid and oil crisis concerns
– UK government: Setting safety standards for e-bikes and other powered transporters
