Automaker Porsche has joined forces with Swiss startup Way Ahead Technologies to launch an innovative gaming project called Virtual Roads. This groundbreaking initiative aims to merge the realms of reality and virtuality, by providing gamers with an incredible experience of driving on actual roads through a video game format.
Working closely with Way Ahead Technologies, Porsche is actively developing software that enables users to easily record and digitize any route they drive. By simply placing a smartphone behind the windshield, users can capture the intricacies of their journey. Once recorded, the software transforms the route into a stunning 3D model, which can then be driven virtually on a simulator or smartphone.
Virtual Roads doesn’t just stop at replicating the physical sensations of the road. It goes beyond, fostering community engagement among users. This is achieved by allowing them to share their favorite virtual destinations with others, adding a social element that enhances the overall experience. Porsche aims to create a sense of belonging within both the gaming and automotive communities. By building a strong community around the project, Porsche hopes to further promote its brand.
While currently only compatible with the racing game Assetto Corsa, Virtual Roads has major plans for expansion. The project aims to reach a wider audience, allowing gamers across various gaming platforms to immerse themselves in the virtual driving experience. By offering more compatibility options, Porsche intends to draw in bigger numbers of gamers, ultimately solidifying its position in the gaming and automotive sectors.
As we witness the growing popularity of immersive virtual experiences, Virtual Roads poses as a unique and exciting venture that bridges the gap between gamers and automobile enthusiasts. By seamlessly blending the real and virtual worlds, this collaboration between Porsche and Way Ahead Technologies has the potential to revolutionize the gaming industry.
Useful links:
1. Porsche Official Website
2. Assetto Corsa Official Website
