Italian luxury jewelry brand, Pomellato, has made a significant addition to its team with the appointment of Boris Barboni as its new chief marketing and product officer. Barboni, who previously worked at Bulgari, a brand owned by Pomellato’s competitor, LVMH, will be responsible for overseeing the marketing and product development strategies for both Pomellato and its more affordable line, Dodo.
This newly created position will play a crucial role in strengthening and expanding Pomellato’s brand presence in the luxury jewelry market. By bringing in someone with experience from a direct competitor, Pomellato aims to leverage Barboni’s expertise and industry knowledge to drive growth.
Barboni, at the age of 40, already boasts an impressive career in the luxury industry. He started off at Colgate Palmolive before joining L’Oréal in 2008. However, it was during his time at Salvatore Ferragamo that Barboni truly immersed himself in the luxury sector, serving as the global marketing and product development director. In 2015, he moved to Bulgari where he held various positions ranging from global marketing director of jewelry to managing director of different regions.
Pomellato’s decision to hire Barboni highlights their commitment to staying ahead in the competitive luxury jewelry market. With Barboni’s leadership and experience, Pomellato and Dodo are well-positioned to continue their success and drive innovation. As consumer preferences and needs evolve in the jewelry industry, having a skilled professional overseeing marketing and product development is crucial for maintaining relevance and growth.
Overall, Barboni’s appointment brings a fresh perspective and expertise to Pomellato and Dodo. As they strive to establish themselves as leaders in the luxury jewelry sector, his industry knowledge will play a vital role in shaping their future strategies and ensuring continued success.
For more information on Pomellato and their luxury jewelry offerings, visit their official website . Additionally, to learn more about the latest trends in the luxury jewelry market, you can explore industry insights on the World Gold Council’s website .
