Polo Ralph Lauren is embarking on an exciting new chapter in its European expansion with the launch of its first franchised stores in France. Teaming up with established French retailers Dorothée and Bruno Coqblin, as well as Jacques Vuillermet, the iconic brand is set to make a splash in the Alpine resort of Chamonix and the vibrant city of Lyon.
Scheduled to open its doors on December 1st in Chamonix, the first Polo Ralph Lauren franchise store in France will occupy a prime 120-square-meter space previously home to Chanel. The Coqblins, known for their successful Blue Ink fashion stores across France, are thrilled to introduce the Polo Ralph Lauren brand to French fashion enthusiasts.
Building on this momentum, the second Polo Ralph Lauren franchise in France will debut in Lyon in March 2019. Vuillermet, a seasoned operator of a Tommy Hilfiger franchise, will showcase the brand’s menswear and womenswear collections in a stylish new 150-square-meter store layout.
This partnership signifies a promising growth opportunity for Polo Ralph Lauren in the European market. Positive results from the French franchised stores could pave the way for more expansions across the continent. With only one flagship store in London and a few factory outlets, the new franchised stores mark a significant step in Polo Ralph Lauren’s retail strategy in Europe.
The collaboration between Polo Ralph Lauren and the French retailers underscores the brand’s commitment to building a stronger presence in the European fashion scene. Stay tuned for more updates as Polo Ralph Lauren continues to unveil its expansion plans in the region.
To learn more about Polo Ralph Lauren’s global expansion strategy and iconic fashion offerings, visit their official website here. For fashion enthusiasts in France looking forward to the opening of the new franchised stores, keep an eye on Polo Ralph Lauren’s official social media channels for updates and exclusive sneak peeks. Visit their Instagram page here.
