Pitti Uomo, the prestigious menswear trade fair renowned for showcasing the latest trends and designs, has announced that it will be holding a physical edition in January 2021. Scheduled to take place from 12 to 14 January at the historic Fortezza da Basso in Florence, the event will feature an extended schedule and stringent safety measures to prioritize the health and well-being of everyone involved.
Despite the uncertainties brought about by the global pandemic, the organizers of Pitti Imagine are unwavering in their commitment to providing a dynamic platform that celebrates innovation in menswear fashion. Recognizing the importance of adapting to current circumstances, the decision was made to condense the fair by one day while extending operating hours to optimize the experience for attendees.
Although attendance numbers may be lower than usual, Pitti Imagine CEO Raffaello Napoleone stressed the significance of hosting a physical event that adheres to safety regulations and supports the industry’s recovery. To ease the financial burden on participants, special provisions have been made to offer reduced fees covering essential safety measures and access to the innovative Pitti Connect platform. Moreover, the organizers have revised payment terms for exhibitors and are providing assistance to help secure financial backing for companies in need.
The upcoming 99th edition of Pitti Uomo will introduce enhanced sanitary protocols such as regular disinfection of exhibition spaces, controlled entry to the fair, and implementation of social distancing guidelines. With a dedicated team working on solutions to ensure the safety and functionality of indoor areas and circulation within the venue, Pitti Uomo continues to shine as a beacon of creativity and significance for the menswear industry.
For more information on Pitti Uomo and the latest updates, visit the official Pitti Uomo website and stay connected with industry developments.
