Pirelli, the renowned Italian tire company, has finally revealed the highly anticipated 2023 edition of its iconic calendar. This year’s calendar showcases the incredible works of photographer Emma Summerton, marking a shift towards a more artistic and inclusive approach.
The Pirelli calendar has a long history of embracing female photographers, starting with Sarah Moon in 1972 and continuing with talents such as Joyce Tenneson in 1989, Inez Van Lamsweerde in 2007, and Annie Leibovitz in 2000 and 2016. Now, it is Emma Summerton’s turn to add her name to this prestigious list of talented women who have had the privilege of capturing the calendar’s imagery.
Presented at the Pirelli HangarBiocca contemporary art museum in Milan on November 16th, the 49th edition of the calendar, titled “Love Letters to the Muse,” is accompanied by a captivating documentary showcasing the behind-the-scenes process of its creation. The film takes viewers on a journey through the bustling streets of New York and London, offering a glimpse into the collective energy and creativity required to bring the 28 images to life.
What sets this calendar apart is the individuality and diverse backgrounds of each model featured. Emma Summerton assigned specific characters to reflect the models’ personal identities and the women who inspire them. The lineup includes Guinevere Van Seenus, a photographer herself; Lauren Wasser, a model and athlete; Ashley Graham, a body positivity advocate, and Precious Lee, a lover of writing and storytelling, among others.
Summerton’s vision for the calendar’s images is characterized by elaborate and whimsical environments created by set designer Viki Rutsch. These fantastical scenes often incorporate animals and props, seamlessly blending reality and fantasy. The models themselves have expressed their excitement and joy in being a part of such a magical project.
For Summerton, being the photographer for the 2023 Pirelli calendar is a passion project. She believes there is a certain magic in the photos, as they bridge the realms of real and make-believe. Summerton also attributes the success of this project to her longstanding collaboration with set designer Viki Rutsch, emphasizing the influence of strong teamwork in bringing her artistic vision to fruition.
The Pirelli calendar has undoubtedly undergone a transformation over the years. Departing from its pin-up roots, it now celebrates and empowers women, presenting seduction in a subtle and empowering manner. Each photographer brings their unique perspective to the calendar, using it as a creative platform to celebrate the diverse beauty of women.
One of the models featured in the calendar, Ashley Graham, expressed her excitement about collaborating with Emma Summerton. She admired Summerton’s ability to express herself and explore different personas through the images. Graham recognizes the honor of being a part of an iconic project that portrays women in a powerful and inspiring light.
The accompanying documentary provides a deeper understanding of the stories behind each image. It creates a platform for the models to discuss their personal experiences and reasons for participating in this project. Summerton aims to create a dreamy and surreal world that expands upon the models’ own identities, allowing them to shine in their own unique ways.
In past editions of the calendar, nudity often played a significant role. However, Summerton approaches nudity with thoughtfulness and intention. She believes that nudity should only be included if it serves the storytelling within the image, making sure it aligns with the context and does not feel forced or gratuitous.
The 2023 Pirelli calendar, through the lens of Emma Summerton, marks a milestone in the evolution of this iconic project. With its focus on celebrating women, embracing diversity, and blurring the lines between reality and fantasy, this calendar ushers in a new era for Pirelli.
Useful links:
1. Pirelli Calendar 2023 Official Website
2. Vanity Fair – Pirelli Calendar 2023 Photos
