Failed menswear retailer Pink Shirtmaker, previously owned by luxury conglomerate LVMH, is poised for a comeback with new ownership. Nick Preston, formerly the trading director of JD Sports Fashion, has reportedly acquired the Thomas Pink brand and its intellectual property rights, excluding the defunct physical stores. Leveraging his experience in menswear buying from his tenure at Harvey Nichols and House of Fraser, Preston is spearheading the revival of the label. The rebranded business has been registered in the US, fueling speculation of potential involvement from a South American investor or Mexican department store El Palacio de Hierro. Although neither party has confirmed these rumors, an online platform has been launched in anticipation of the brand’s relaunch.
Pink Shirtmaker suffered substantial setbacks last year as the pandemic wreaked havoc on its operations, resulting in the closure of flagship stores in London and New York. Faced with unprecedented challenges, the company’s prospects seemed grim. However, under new ownership and strategic direction, Pink Shirtmaker is aiming to reclaim its position in the menswear market.
The acquisition by Nick Preston, a seasoned professional with a deep understanding of the menswear industry, bodes well for the brand’s resurgence. Having previously worked at prominent retailers, Preston brings a wealth of knowledge and expertise to the table. This, coupled with his association with successful fashion players like JD Sports Fashion, instills a sense of optimism in Pink Shirtmaker’s potential revival.
Though details regarding potential investors remain unconfirmed, speculations about a South American backer or involvement from Mexican luxury department store El Palacio de Hierro fuel excitement around the brand’s future prospects. Partnering with established entities can open up new market opportunities and inject fresh energy into Pink Shirtmaker’s operations.
In preparation for its relaunch, the brand has taken a decisive step towards establishing an online presence. Launching a new online platform sets the stage for the label’s foray into the digital landscape, enabling it to target a wider audience and ensure accessibility in an increasingly e-commerce-driven market.
As the dust settles from the turbulence of the previous year, Pink Shirtmaker’s tale is one of resilience and reinvention. With a new owner at the helm, the brand has the potential to bounce back stronger than ever. By leveraging its heritage and incorporating new strategies tailored to the evolving retail landscape, Pink Shirtmaker aims to reclaim its position as a leading player in the menswear industry.
Useful links:
– Pink Shirtmaker Official Website
– El Palacio de Hierro Official Website
