Pieter Mulier, the newly appointed creative director of Alaïa, is gearing up for his highly anticipated debut on July 4th, coinciding with the eve of Paris haute couture week. This momentous occasion will not only introduce Mulier as the new visionary behind the brand but also mark the first runway presentation of an Alaïa collection since 2017. It holds special significance as it falls exactly four years after the late Azzedine Alaïa’s final show in July 2017.
Azzedine Alaïa, renowned as one of the greatest fashion designers of all time, passed away in November 2017, leaving behind a legacy that continues to resonate in the industry. Known for his unique and unconventional approach, Alaïa often defied the traditional Paris fashion seasons by presenting his collections in his own time. Now, with Mulier at the helm, Alaïa is poised to embark on an exciting new chapter.
The upcoming debut will feature both the Ready-to-Wear and Couture collections, providing a comprehensive showcase of Alaïa’s artistic vision for the season. The official French haute couture season will take place from July 5th to 8th this summer, and Alaïa’s presentation will kickstart the event with a burst of creativity and innovation.
Pieter Mulier’s appointment as creative director of Alaïa earlier this year was met with widespread acclaim, and his impressive design background has heightened expectations for his debut. With a foundation in architecture and experience working with esteemed fashion houses like Jil Sander, Christian Dior, and Calvin Klein, Mulier brings a fresh perspective and a wealth of expertise to the brand.
Following Azzedine Alaïa’s passing, the focus of the house had primarily been on producing archival collections, including The Editions, which showcased a curated selection of iconic looks from the brand’s archives. Mulier’s inaugural show at Alaïa signifies a new era of creativity and exploration for the Maison.
Notably, this couture season will also witness the resurgence of live shows in Paris. Chanel, a perennial favorite, will present its latest collection, and guest designers for Jean Paul Gaultier will unveil a series of one-off couture collections. Chitose Abe of Japanese brand Sacai will be the debutant for this July’s showcase, adding further excitement to an already anticipated event.
In summary, Pieter Mulier’s debut as the new creative director of Alaïa on July 4th promises to be a momentous occasion. It will not only showcase the Maison’s iconic designs but also mark the beginning of an exciting new chapter for the brand. Fashion enthusiasts and industry insiders alike eagerly await the unveiling of Mulier’s vision for Alaïa, defining the future direction of this legendary fashion house.
Helpful links:
1. Article on Pieter Mulier’s debut as Alaïa’s creative director
2. Alaïa’s Spring 2022 Couture Collection showcased on Vogue
