PGB Sports has recently announced a new multiyear license agreement with G-III Apparel Group, paving the way for the launch of DKNY Sport menswear. This exciting partnership will see PGB, based in Ireland, take on the responsibility of creating and distributing clothing and accessories for the highly regarded DKNY brand within the sports and golf categories across Europe.
Last year, PGB signed a licensing deal for DKNY Sport and DKNY Golf in Europe, and this summer will mark the debut of collections for these two labels. Expanding into menswear is a strategic move for PGB as it seeks to grow its sportswear business in Europe, leveraging its expertise within these specific categories.
Alan Dwyer, Chairman of PGB, expressed his enthusiasm for the collaboration with G-III and the opportunity to apply their market expertise to the DKNY brand in Europe. Alongside the renowned Calvin Klein brand, PGB aims to establish a profitable menswear business for the iconic DKNY brand in the Sport and Golf sectors.
With fourteen years of experience in designing, sourcing, and marketing global sports brands, PGB Sports is no stranger to the industry. They currently hold licenses for various renowned brands such as Calvin Klein Golf (under PVH), Cutter & Buck, Green Lamb, and Dwyers & Co.
The partnership with G-III is a significant milestone for PGB as it strives to strengthen its presence in the European market. With a successful track record and extensive experience within the sports industry, PGB is well-positioned to drive the growth of the DKNY brand in the menswear segment. The collaboration between PGB, G-III, and DKNY holds immense potential to deliver exciting and fashionable options for sports enthusiasts and golf aficionados across Europe.
Both PGB and G-III are committed to ensuring that the products they deliver perfectly embody the essence of the DKNY brand. DKNY has become synonymous with contemporary activewear that seamlessly combines fashion and function, thanks to its reputation for innovation and style. The partnership with PGB will bring this same level of excellence to the menswear collections, catering to the needs and preferences of European consumers.
As the launch of the DKNY Sport menswear collection draws nearer, anticipation and excitement are building among fashion-forward individuals seeking premium sportswear options. PGB’s extensive knowledge of the European market and their expertise within the sports and golf segments make them the ideal partner to introduce the DKNY brand to a new demographic.
With the support of G-III, a leading apparel and accessories company, PGB is primed to make a significant impact on the European menswear market. The collaboration between G-III and PGB, combined with G-III’s industry expertise and PGB’s proven track record in sportswear licensing, creates a powerful synergy that will ensure the success of the DKNY Sport menswear collection.
As the retail landscape continues to evolve, there is a growing demand for versatile athleisure options that seamlessly transition from workouts to everyday activities. The collaboration between PGB and G-III aims to cater to these changing demands by offering stylish and functional garments that enhance both performance and style.
In conclusion, the multiyear licensing agreement between PGB Sports and G-III Apparel Group represents an exciting opportunity to expand the DKNY brand into the menswear market in Europe. With PGB’s expertise in the sports and golf categories and G-III’s industry-leading capabilities, this collaboration has the potential to redefine the sportswear landscape and establish DKNY Sport as a go-to brand for fashionable and high-performance menswear. All eyes are eagerly awaiting the launch of the DKNY Sport menswear collection in Europe.
Useful links:
1. PGB Sports
2. G-III Apparel Group
