In a groundbreaking move that is sure to shake up the fashion industry, Peta USA has made headlines by investing in luxury fashion brands such as Kering, Burberry, and Ralph Lauren. With the global luxury goods market facing challenges due to the ongoing Covid-19 crisis, Peta’s decision to acquire shares in these prominent fashion houses highlights the organization’s commitment to advocating for animal rights.
By strategically purchasing shares in approximately 20 fashion brands, Peta is aiming to influence the industry giants to shift towards using sustainable and cruelty-free materials in their designs. The organization’s ultimate goal is to encourage these fashion houses to abandon the use of animal-derived materials like wool, mohair, and cashmere, and instead embrace ethical and environmentally friendly practices.
This bold move by Peta is not the first time the organization has engaged in shareholder activism within the fashion industry. By becoming shareholders in companies like Prada, Hermès, and Farfetch, Peta has successfully used its position to push for a fur-free future and promote compassion towards animals. Through attending shareholder meetings and advocating for animal-friendly policies, Peta is striving to create positive change within the luxury fashion sector.
In addition to investing in luxury brands, Peta has also focused on companies like Urban Outfitters, Under Armour, and Capri Holdings, shedding light on the inhumane treatment of animals in the production of materials such as mohair and cashmere. Through its investigations in various countries, Peta has raised awareness about the importance of ethical and sustainable practices in the fashion industry.
Overall, Peta’s bold move to invest in luxury fashion brands serves as a powerful statement in support of animal rights and ethical production. As consumers increasingly demand transparency and sustainability from fashion brands, Peta’s efforts may pave the way for a more responsible and compassionate industry.
For more information on Peta’s efforts in the fashion industry, visit their official website here. Additionally, to learn more about sustainable fashion practices, check out this informative article here.
