Pernia’s Pop-Up Shop, a leading Indian fashion retailer showcasing designs from over 500 designers, is gearing up to make its mark in the international market with the opening of its first brick-and-mortar store in London, UK. Scheduled to debut on November 9th on Grosvenor Street in Mayfair, London’s upscale shopping hub, the store will offer a curated selection of collections from renowned Indian designers like Manish Arora, Gaurav Gupta, and more.
The grand opening of the London store will be a glamorous affair with a launch party hosted by Bollywood star and fashion icon, Sonam Kapoor Ahuja. This move signifies the brand’s foray into a new market, aiming to bring the richness and diversity of Indian fashion to global customers in an offline retail setting.
Abhishek Agarwal, CEO of Purple Style Lab, the parent company of Pernia’s Pop-Up Shop, has ambitious plans for further expansion post the London store launch. In an interview earlier this year, Agarwal hinted at future store openings in major fashion capitals like the U.S., Canada, Dubai, Hong Kong, and Singapore. He also teased a special event to coincide with the London store inauguration, promising a unique experience for fashion enthusiasts.
Since its inception in 2012, Pernia’s Pop-Up Shop has evolved from an e-commerce platform to a successful offline retail chain with eight stores across India. The full acquisition of the business by Purple Style Labs last year paved the way for the brand to venture into international territories. This strategic move underscores Pernia’s Pop-Up Shop’s commitment to showcasing Indian fashion globally while catering to the needs of discerning shoppers worldwide.
To learn more about Pernia’s Pop-Up Shop and its designer collections, visit their official website here. For updates on their international expansion and upcoming store openings, follow them on Instagram @perniaspopupshop.
