Percival, the contemporary British menswear brand, has recently launched a pop-up store in the vibrant Soho neighborhood of London. This new location not only serves as a retail space but also acts as a hub for several exciting summer initiatives by the brand.
One of the standout features of the pop-up store is Percival’s collaboration with renowned sports brand Champion. The partnership between the two brands has resulted in a collection that brings together the unique aesthetics and expertise of both, seamlessly blending elements of streetwear and sportswear.
In addition to the collaboration with Champion, the store also showcases Percival’s Summer Knits range, which has gained significant attention after England football manager Gareth Southgate was spotted wearing them during the current Euros championship. This collection offers stylish and lightweight knitted garments that are perfect for the summer season.
Located on Marshall Street, the pop-up store covers an impressive 800 square meters and will be open seven days a week for the next nine months. The timing of its opening aligns with the gradual return of shoppers to London’s West End, as office workers start to return to their workplaces. However, it is important to note that the absence of international tourists, who play a crucial role in the retail sector, cannot be ignored.
Over the years, Percival has gained a strong and dedicated following, thanks to its regular and limited product drops. The brand boasts an impressive list of influential fans, including Alexa Chung, Benedict Cumberbatch, and many more. Just last month, Percival announced securing a £3 million investment from growth capital investor VGC Partners. This funding will be utilized to expand the brand’s stock depth across all core styles, meet the increasing demand, introduce new product categories, and further expand its presence in international markets.
The opening of the Soho pop-up store underscores Percival’s commitment to providing customers with an immersive shopping experience. With its exciting collaborations and summer offerings, the store is sure to attract fashion enthusiasts and loyal fans of the brand. As London’s retail landscape continues to recover, Percival’s presence in Soho adds to the neighborhood’s appeal as a destination for cutting-edge fashion.
Useful links:
– Official Percival Website
– Champion Official Website
