Pentland, a leading company based in the UK, has recently revealed an exciting development in the fashion world. The company has appointed Marc Hare, a renowned sneaker enthusiast and founder of the popular brand Mr.Hare, as the new product director for Lacoste Footwear. This strategic move highlights Pentland’s commitment to staying ahead of the curve in modern fashion trends.
Hare’s extensive experience in the streetwear-inspired sneaker industry makes him the perfect fit for this role. With over a decade of experience running his successful brand, he brings a fresh perspective and a deep understanding of sneaker culture to the table. His appointment signals a new chapter for the Lacoste Footwear joint venture, as he gears up to lead the ‘Mainline’ and ‘Future Concepts’ product teams.
Gianni Georgiades, the CEO of the Lacoste JV, expressed his enthusiasm about working with Hare, emphasizing the importance of pushing boundaries and embracing innovation under his leadership. Hare himself is thrilled to join the team, acknowledging the global impact of sneakers as a cultural phenomenon that transcends borders. He sees immense potential in this new opportunity and is eager to contribute to the brand’s future vision.
The partnership between Pentland and The Lacoste Group, established earlier this year, paved the way for this exciting collaboration. Based in North London, the joint venture focuses on elevating Lacoste’s footwear offerings on a global scale. While Pentland handles UK distribution, Lacoste manages distribution in key markets worldwide.
As the sneaker culture continues to gain momentum and shape mainstream fashion trends, Pentland’s decision to appoint Marc Hare signifies a strategic shift towards embracing streetwear aesthetics. This bold move sets the stage for a dynamic evolution in the Lacoste brand, promising an exciting journey ahead.
For more information on Pentland and Lacoste Footwear, visit their official websites:
Pentland
Lacoste.
