London Fashion Week is in full swing, and all eyes are on Browns as they prepare to introduce influencer Peggy Gou’s brand, Kirin, exclusively in the UK. This exclusive launch will take place at a special event hosted at Browns East Shoreditch store, promising a night of fashion, music, and excitement.
Peggy Gou’s tour to unveil the Kirin collection began in key cities like Seoul, Hong Kong, Moscow, and Paris, capturing the attention of fashion enthusiasts worldwide. The collaboration with New Guards Group made its debut during Paris Fashion Week back in February, and now it’s making its way to stores – with the UK being the next stop.
The event at Browns East will be a reflection of the high-profile approach seen in previous unveilings, offering attendees the chance to experience the Kirin collection up close. From live music to an appearance by Gou herself, guests will be immersed in the world of high-end, high-octane streetwear. A limited edition shirt will also be available for purchase, with the opportunity for customization by Gou herself – a personalized touch that is sure to resonate with fashion-forward consumers.
The Kirin collection itself is a bold statement of color blocking, mythological Korean motifs, and club culture graphics. Fluid, matching pajama pieces, unique knit dresses, and eye-catching suiting in vibrant hues make up the lineup. Gou’s personal touch can be seen in the mixed typography monogram print and jacquard, as well as the stylized haetae creature pattern and pixelated embroidery – creating a collection that is both personal and stylish.
In conjunction with the in-store event, Browns will be showcasing a series of installations throughout London Fashion Week, further cementing their commitment to celebrating emerging talent and cutting-edge fashion. The launch of Kirin at Browns marks an exciting collaboration between a rising influencer and a renowned retailer, promising to bring a fresh perspective to the fashion landscape.
For more information on Peggy Gou’s Kirin collection and Browns’ exclusive launch event, visit Browns Fashion UK and Kirin Official Website.
