Paul Smith, the renowned UK luxury fashion house, has recently undergone a digital transformation that has revolutionized its online performance and revenue. In just eight weeks, the brand has witnessed remarkable growth, with a staggering 74% increase in revenues from search, a 31% boost in e-commerce conversion rates, and a 26% rise in per session value. These impressive results are a testament to the collaborative efforts of tech expert Klevu and digital agency Limesharp.
One of the driving factors behind this success is the integration of Klevu’s cutting-edge search and category merchandising software. By implementing this technology, Paul Smith has been able to deliver highly accurate and efficient search results to its customers, significantly enhancing their shopping experience. Now, finding the desired products has become a breeze, making the brand’s online platform more user-friendly.
Additionally, Limesharp has played a pivotal role in rebuilding Paul Smith’s e-commerce platform using a custom-made composable e-commerce architecture. This tailored approach has addressed the specific needs of the business and reinforced the website as a digital flagship. Previously, Hannah Bennett, Head of Digital at Paul Smith, felt dissatisfied with the previous website’s inability to represent the brand’s physical stores adequately. However, the revamped website now aptly showcases the brand’s identity and products, enabling Paul Smith to remain at the forefront of digital best practices without outdated technology holding them back.
The remarkable improvements in conversion rates and per session value can be attributed to Klevu’s category merchandising solution. Notably, the men’s category pages have experienced a remarkable 34% increase in conversion rates and a significant 20% rise in per session value. Similarly, the women’s category pages have seen a remarkable 49% increase in conversion rates and a notable 15% increase in per session value.
Overall, the partnership between Paul Smith, Klevu, and Limesharp has proven to be an outstanding success, transforming the brand’s digital commerce experience to new heights. The substantial growth in revenue and conversion rates is a clear indication of the positive impact that technology can have on the fashion industry. By embracing innovative solutions and prioritizing a digital-first mindset, Paul Smith has firmly established itself as a leader in the luxury fashion market.
[Useful Link 1: Klevu](https://www.klevu.com/) [Useful Link 2: Limesharp](https://www.limesharp.net/)
