Paul Smith, an iconic British fashion label, has recently partnered with the global communications agency DLX to oversee its communications strategy in France. This comprehensive collaboration will encompass public relations, VIP outreach, influencer partnerships, and digital marketing efforts for the renowned brand.
As Paul Smith prepares to unveil its highly anticipated Fall Winter 2020 collection at Paris Fashion Week in January, this strategic alliance with DLX is seen as a pivotal step in solidifying its presence in the competitive French market. The upcoming showcase will also serve as the kick-off for the brand’s 50th-anniversary celebrations, showcasing its remarkable achievements since its inception in 1970 by the visionary designer Paul Smith.
Remaining steadfast to the brand’s founding principles established by the eponymous designer half a century ago, Paul Smith continues to embody a unique blend of timeless elegance with a modern twist. This distinctive and innovative approach has distinguished the label amidst the ever-evolving landscape of fashion.
DLX, a well-established PR agency based in Paris, boasts an impressive track record working with esteemed clients such as MatchesFashion and Christopher Kane. Through this strategic partnership, Paul Smith aims to enhance its brand visibility and expand its reach within the French market.
In the fiscal year ending on 30 June 2018, Paul Smith experienced a notable 6.7% increase in revenues, reaching a total of £197 million. This growth was largely driven by a surge in retail sales and the opening of new flagship stores in strategic locations like England, Germany, and Hong Kong.
With DLX now spearheading its communication efforts in France, Paul Smith is poised to reinforce its position as a global fashion powerhouse, continuing its legacy of cutting-edge design and innovation.
For more information on Paul Smith’s latest collections and upcoming events, visit their official website here. To learn more about DLX and their innovative communication strategies, click this link.
