Leading British fashion brand Paul Smith has recently announced that actor Matt Smith will be the face of its AW23 and SS24 campaigns. Known for his notable roles in popular TV shows such as Doctor Who, The Crown, and House of Dragon, Matt Smith is described as a “friend of the brand” and a perfect fit for the British label. The collaboration was hinted at when Smith attended the brand’s SS24 Paris men’s show as an esteemed VIP.
The AW23 campaign takes inspiration from Paul Smith’s iconic black and white campaigns from the 1990s. In the campaign, Matt Smith can be seen donning the brand’s classic tailoring, including the famous A Suit To Travel In. Additionally, he showcases archive-inspired suits, outerwear, and knitwear from the new collection. The campaign incorporates the brand’s Signature Stripe, infusing bursts of color against a striking blue backdrop.
A noteworthy aspect of the campaign is the inclusion of Paul Smith himself, recreating a shot from the label’s SS94 campaign. The incorporation of heritage campaigns seems to be a prevailing trend for AW23, as other brands like MCM have also revisited their past campaigns to evoke a sense of nostalgia.
Accompanying the campaign images is a captivating film featuring Matt Smith. The film delves into the nature of the actor’s craft, exploring the contrast between creating a character on screen and his off-screen persona.
In addition to the menswear campaign, Paul Smith also released a womenswear campaign featuring Dutch model Kiki Willems, inspired by the same source material as the menswear campaign. The womenswear campaign focuses on day-to-night dressing and modern tailoring, providing a complementary counterpart to the men’s collection.
The collaboration between Matt Smith and Paul Smith bridges the realms of film and fashion, showcasing the brand’s timeless style and commitment to craftsmanship. By paying homage to the brand’s heritage while embracing a fresh approach to modern tailoring, the AW23 and SS24 campaigns are certain to captivate audiences and reinforce Paul Smith’s position as a quintessentially British brand.
For more information on Paul Smith’s AW23 and SS24 campaigns, visit their official website and explore their menswear and womenswear collections.
References:
– Paul Smith AW23 Campaign
– Paul Smith SS24 Campaign
