Patricia Gucci, a well-known figure in the fashion world due to her famous family name, has recently ventured into a new business endeavor with the luxury luggage brand Aviteur. While she may not rely solely on her last name for success, Patricia’s latest project has certainly captured the attention of many with its exceptional quality and distinctive design.
The grand debut of Aviteur took place in Paris, at the esteemed Crillon hotel, where Patricia unveiled her first bag in the hotel’s Cabinet de Curiosités. The luggage is meticulously crafted with a keen focus on enhancing the travel experience in a practical and discreet manner. The use of aluminum wheels, in compliance with Venetian regulations, and a hand-carved polycarbonate handle exemplify the blend of functionality and artisanal craftsmanship present in the design.
Produced in Italy by skilled craftsmen, the Aviteur carry-on encapsulates the glamour of the 1950s, drawing inspiration from the rich heritage of Patricia’s family brand, Gucci. Through Aviteur, she aims to reintroduce a sense of nostalgia and sophistication to the world of travel, steering away from generic, logo-centric designs prevalent in the market.
Drawing from her past experiences as a brand ambassador for Gucci in the 1980s and her involvement as a board member in the company’s history, Patricia brings a distinctive perspective to the luxury luggage industry. The Aviteur carry-on is available in three distinct colors, each meticulously crafted with intricate detailing and premium materials to offer a refined alternative to conventional luggage choices.
Despite its high price point of 4,250 euros, Patricia underscores the significance of prioritizing quality over affordability, echoing the ethos of her father’s meticulous attention to detail and pursuit of perfection. Aviteur transcends being just a mere carry-on; it symbolizes a declaration of elegance and refinement in the realm of luxury travel.
To learn more about Aviteur and Patricia Gucci’s luxury luggage brand, visit their official website here. For a closer look at the debut collection and to explore the unique features of Aviteur’s carry-on, head to their Instagram profile here.
