Pat McGrath’s beauty empire has experienced a meteoric rise in the industry, with its recent pop-up success at Selfridges Oxford Street solidifying its status as a major player. The overwhelming popularity of the brand has now led to a permanent placement within the luxury department store, marking a significant milestone for Pat McGrath Labs. The launch of The Mothership retail experience earlier this year further cemented the brand’s position as a beauty powerhouse, with Selfridges becoming the first European retailer to offer the full range of products.
Looking ahead, the brand is set to expand even further with a launch in Selfridges Manchester scheduled for later this summer. Sebastian Manes, Selfridges’ buying and merchandise director, lauded the success of the partnership, emphasizing that Pat McGrath Labs has exceeded all expectations and become a standout performer in the beauty category. The brand’s record-breaking sales at Selfridges, with products flying off the shelves every 40 seconds, underscore its undeniable appeal among consumers.
Pat McGrath herself has expressed her enthusiasm for the collaboration with Selfridges, noting that it has provided a platform to connect with a broader audience of beauty aficionados. As a trailblazer in the makeup world, McGrath’s visionary artistry and bold eyeshadow palettes have set a new standard for the beauty industry. With her brand’s estimated value surpassing $1 billion, the partnership with Selfridges signals a commitment to further expansion and innovation in the beauty space.
For more information on Pat McGrath Labs and its latest launches, visit Pat McGrath Labs. To explore the luxury beauty offerings at Selfridges, head to Selfridges.
