Pat McGrath Labs’ highly anticipated debut at Selfridges in the UK and Europe has finally arrived, marking a significant moment for the iconic beauty brand. The luxurious retail space, known as ‘The Mothership’, has been transformed into a haven for beauty enthusiasts, offering exclusive products and limited editions.
As part of the store’s A Technicolour Odyssey campaign, The Mothership features a stunning display of designer collaborations and collections, all centered around McGrath’s favorite color, gold. The space is divided into three distinct ‘bars’, each showcasing different categories of products, including a specially dedicated section for the brand’s renowned lip products.
Visitors to The Mothership can expect a unique shopping experience, with over 75 exclusive products created specially for the occasion. In addition, Europe’s first-ever Pat McGrath Labs Beauty Services offering is available, providing nail services, as well as hair and makeup appointments.
The aesthetic of The Mothership reflects the glamour and excitement of the fashion world, with elements such as high-level scaffolding, digital screens, chandeliers, and a striking golden sculpture of McGrath’s signature lips as the focal point. The presentation of products is nothing short of opulent, with custom-made gold-lined trunks, and chic automat machines adding to the luxury ambiance.
From affordable items like Ice London notebooks and Farhi chocolates, to more high-end pieces such as a Chrome Hearts leather skirt or a Judith Leiber Couture Lipstick Clutch Bag, the exclusive collection at Selfridges offers something for everyone’s style and budget.
The collaboration between Pat McGrath Labs and Selfridges underscores the brand’s dedication to pushing boundaries and showcasing creativity in the realms of beauty and fashion. This launch at Selfridges signals a new chapter for the brand, expanding its reach to a wider audience in the UK and Europe, while staying true to its unique vision of beauty and innovation.
To explore more about Pat McGrath Labs and Selfridges, check out their websites: Pat McGrath Labs and Selfridges.
