Pastelle, the fashion clothing brand founded by Kanye West back in 2004, is about to make a grand comeback. This brand, which served as Kanye West’s first foray into the fashion industry, gained widespread attention for its stylish varsity jackets. It became renowned for its collaborations with an exceptional team of designers and consultants, including the likes of Virgil Abloh, Willo Perron, Matt George, Don C, consultant Kim Jones, and designers Emma Hedlund and Saif Baker.
After being temporarily placed on the back burner, Pastelle is now set to relaunch at ComplexCon 2023. ComplexCon, an annual festival held in Long Beach, is dedicated to exhibiting emerging brands, sneakers, artists, and streetwear culture. The event has recently announced the exciting return of the Pastelle brand, with the relaunch scheduled to take place on November 18 and 19.
The team behind the brand consists of Ian Connor, a former style consultant to Kanye West, influencer Bloody Osiris, and designer Christian Azzinaro. Together, they share the ambitious goal of creating an artistic legacy that faithfully reflects the original vision of Kanye West and Virgil Abloh. The team intends to offer an exclusive behind-the-scenes look into the brand’s creative process and delve deep into the origins of Pastelle.
Though not without its challenges, the team is determined to adapt a brand that flourished during the late 2000s streetwear era to the modern streetwear scene. They are aiming for a delicate balance between revisiting beloved old designs and infusing them with fresh, contemporary ideas. The new team describes Pastelle as a harmonious blend of modern aesthetics and cultural depth.
One of the highlights of the much-anticipated relaunch is the exhibition of an awe-inspiring archive collection at ComplexCon, aptly named “Pastelle: A Journey of Creative Genius Inspired by Virgil Abloh.” This exhibition is a tribute to the visionary work of Virgil Abloh, who fearlessly pushed the boundaries of fashion and dared to dream. While Kanye West may not be actively involved in the relaunch, fans and consumers can remain up to date with releases, projects, and news through the brand’s official website, pastelle-museum.com.
The relaunch of Pastelle is an immensely thrilling development for avid followers of the brand and streetwear enthusiasts alike. With a team of exceptionally talented creative minds steering the ship, the brand is brimming with potential to make a resounding statement in the modern fashion landscape, all while staying true to its original vision.
For more information on the relaunch and updates regarding Pastelle, please visit:
– ComplexCon Official Website
– Pastelle Museum Official Website
