Paris Menswear found inspiration from the East, particularly drawing on the creativity of designers in Asia who made significant stylistic statements during the online presentations for men’s fashion. The digital season reached its mid-point with a showcase of unique perspectives and influences from designers like Juun.J, Maison Mihara Yasuhiro, Li-Ning, and Sulvam, each bringing a fresh take to the virtual runway.
Juun.J caught attention with hipster pop star combat uniforms featuring black and white graphics that blended elements of ceremonial dress, samurai shapes, and dandy construction, creating a collection that stood out. The “SeoulSoul” video presentation perfectly encapsulated the urban jungle of Seoul and reflected the mood of cautiousness that marked 2020.
Maison Mihara Yasuhiro’s event was a display of deconstructed knits, grandfather shirts, safari-inspired hand-painted designs, Mackintoshes, and logo bowling shirts, showcasing a bold and avant-garde aesthetic. Li-Ning, the renowned Chinese menswear brand founded by legendary gymnast Li Ning, impressed with a video highlighting the fusion of active sportswear and street style logos from their recent Paris show.
Sulvam, represented by Teppei Fujita from Japan, offered poetic and intricate designs in a coed show, capturing urban life through transparent greatcoats, frayed jackets, and silk military jackets. Even the French designers made a mark, with Isabel Marant blending French style with American optimism in her video presentation featuring jumpsuits, mohair sweaters, bomber jackets, and logo tops.
Among the other notable presentations were Davi Paris’s fresh summer wear, Lazoschmidl’s pool-centered video, Francesco Smalto’s tailoring in motion, and Casablanca’s playful designs inspired by French-Moroccan heritage. Aldo Maria Camillo presented a black and white indie film, while Doublet showcased a whimsical tale of an urban bear who adores Christmas.
In conclusion, the Paris Menswear season shone a spotlight on the innovative and diverse talents of designers worldwide, with a clear nod to Eastern influences and a penchant for creative storytelling that resonated with the digital era of fashion.
For more insights on the Paris Menswear scene, check out Vogue’s coverage and Business of Fashion’s analysis.
