Parisian department store La Samaritaine has unveiled its new summer programming, Paris Magic City, which takes inspiration from amusement parks and celebrates the store’s rich history. The event, running until August 30, aims to recreate the atmosphere of Magic City, the amusement park created by La Samaritaine’s founder, Ernest Cognacq, in 1900 along the banks of the Seine.
This experiential luxury event offers a wide range of activities across the different levels of the store. Visitors can immerse themselves in a ball pit, enjoy classic arcade games, explore the funhouse mirrors, and participate in hoop tonic classes. Furthermore, La Samaritaine has collaborated with the Musée des Arts Forains and the Musée du Jeu de Paume to curate special exhibitions. These exhibitions showcase the rich history of the store and add a nostalgic touch to the event. Additionally, there is a claw machine where visitors can try their luck at winning store-themed prizes.
Paris Magic City blends historical elements with a modern pop aesthetic, creating a playful and interactive experience. In order to enhance the level of interactivity, La Samaritaine has partnered with popular social media platform Snapchat. Visitors can enjoy augmented reality filters throughout the store, adding another layer of fun and engagement.
As part of the event, renowned 3D artist Clément Morin has created a captivating digital art installation. This installation can be seen both projected onto the facade of the building and inside the store, near the Pont-Neuf. Morin’s impressive visuals add a touch of avant-garde to the overall atmosphere of Paris Magic City.
For those interested in attending the event and exploring all the exciting activities on offer, La Samaritaine’s website provides the full program. Visitors can plan their visit in advance and ensure they don’t miss out on any of the attractions.
Overall, Paris Magic City at La Samaritaine is an innovative and immersive retail concept that offers visitors a unique and interactive experience. From the playful activities and exhibitions to the augmented reality filters and digital art installation, this event showcases the store’s commitment to delivering exceptional experiences to its customers.
Links:
– [La Samaritaine Official Website](https://www.lasamaritaine.com/)
– [Musée des Arts Forains](http://www.arts-forains.com/)
