From September 25th to October 3rd, Paris was abuzz with the excitement of Fashion Week. This highly anticipated event attracted attention from all corners, with the latest report from Launchmetrics revealing a significant increase in audience compared to the previous year.
According to the figures, the Media Impact Value (MIV) of Paris Fashion Week saw a significant rise, going from 384 million euros in 2022 to 499 million euros this year, marking a remarkable 30% increase. The report emphasized that Paris Fashion Week maintains its pivotal role in the fashion industry, serving as a compass for predicting upcoming trends.
Within the realm of designers, certain brands garnered more attention and anticipation than others. Dior emerged as the most coveted and discussed brand during Fashion Week, with Louis Vuitton, Miu Miu, Chanel, and Loewe following closely behind.
Notably, the influence of Paris Fashion Week expands beyond the borders of Europe. The report highlights its strong impact in the Americas and the Asia-Pacific region. Particularly noteworthy is the exponential growth in the Asia-Pacific region, with India emerging as the epicenter of luxury fashion. This transformation has resulted in a remarkable 225% increase in MIV compared to the previous Spring-Summer 2023 season, as outlined by Launchmetrics.
Paris Fashion Week’s global reach owes much to the power of social media, with platforms like Instagram and TikTok playing pivotal roles in amplifying its presence. Instagram leads the way with 269.1 million dollars in MIV, while TikTok experiences exceptional growth, recording a 172% increase in MIV for the content related to PFW.
Useful links:
1. Paris Fashion Week Official Website
2. Launchmetrics Event Analysis
