The prestigious Zalando Visionary Award, in collaboration with Copenhagen Fashion Week, has been bestowed upon London-based label Paolina Russo. This recognition solidifies the brand’s commitment to creativity and innovation within the fashion industry. Paolina Russo’s collection will be showcased at Copenhagen Fashion Week in August, providing a platform for the label to exhibit its dedication to combining artisan techniques with industrial manufacturing.
Founded in 2021 by Paolina Russo and Lucile Guilmard, Paolina Russo focuses on knitwear and aims to lead the craft revival of the future. The label stood out among the competition with its vibrant and versatile knitwear collections, as well as its collaborative approach to manufacturing. By treating their supply chain as creative partners, the founders of Paolina Russo have been able to glean insights from their suppliers’ expertise and processes. This unique approach has resulted in garments that challenge the traditional perception of knitwear. Additionally, the brand prioritizes sustainability by sourcing ethically, utilizing natural fibers, and partnering with certified manufacturers.
The Zalando Visionary Award win serves as a motivation for Paolina Russo to continue building a sustainable brand and advocating for an alternative way of working that addresses the flaws of the fashion industry. The esteemed judging panel included representatives from Zalando and Copenhagen Fashion Week, along with Herbert Hofmann, the Creative and Buying Director at Highsnobiety, and fashion stylist Leah Abbott. Alongside the recognition and the opportunity to showcase at Copenhagen Fashion Week, the winning brand will receive a generous prize of €50,000, with Zalando offering financial support for show production.
To learn more about Paolina Russo and their award-winning designs, visit their official website [link] and explore their vibrant knitwear collections. For further information on the Zalando Visionary Award and Copenhagen Fashion Week, navigate to their respective websites [link1] [link2].
