Pantone, known worldwide as the authority on color, has officially declared Classic Blue as the Color of the Year for 2020. This rich and soothing shade, identified by the reference number 19-4502, is poised to take center stage in the design industry and shape consumer preferences in the year ahead. According to Pantone, Classic Blue embodies feelings of security, serenity, harmony, and confidence, while also promoting introspection, mindfulness, and open communication.
What distinguishes this year’s announcement is Pantone’s innovative multi-sensory approach to the Color of the Year. In addition to the visual appeal, the company has teamed up with industry partners such as Firmenich, AudioUX, Landr, and The Inside to create a multi-dimensional experience. The Color of the Year will not only be seen but also tasted, touched, smelled, and heard, offering a complete and engaging experience for audiences around the globe.
Laurie Pressman, the Vice President of the Pantone Color Institute, emphasized that this new strategy aims to evolve the Color of the Year platform and elevate color experiences for a diverse audience. Blue has consistently been a favorite choice for Pantone, with various shades of this color being chosen in previous years. From Cerulean to Aqua Sky, Blue Turquoise, Blue Iris, and Serenity, the color blue has continuously left a lasting impression in the realms of design and fashion.
Classic Blue is anticipated to have a significant impact on multiple industries in 2020. The denim industry, in particular, is expected to thrive with the popularity of this timeless hue. Yet, Classic Blue extends beyond fashion, making appearances in a wide array of products ranging from tech gadgets to home décor items. Major brands like Pepsi and leading automobile manufacturers are projected to integrate this color into their offerings, further cementing its status as a versatile and appealing choice for the upcoming year.
Sources:
1. https://www.pantone.com/color-of-the-year-2020
2. https://www.vogue.in/content/pantone-colour-of-the-year-2020-classic-blue-meaning-interpretation-inspiration/
