Pantone, renowned for being the leading authority on color globally, has made a bold decision for its color of the year for 2022. Rather than selecting from their existing palette, Pantone has created an exciting new hue called Very Peri. This vibrant shade is described as a dynamic periwinkle blue with a vivid violet red undertone, combining the stability of blue with the energy of red.
Very Peri represents more than just an aesthetically pleasing color choice. It embodies carefree confidence and a curious spirit, encouraging us to embrace the limitless possibilities of our ever-changing world. By igniting a sense of newness and urging us to rewrite our lives with a fresh perspective, Very Peri inspires gratitude for the qualities associated with the color blue while offering a new vision that resonates with our current reality. It serves as a catalyst for hope and optimism as we move towards the future.
Beyond its visual appeal, Very Peri also captures the essence of the global zeitgeist and the ongoing transition our world is experiencing. It reflects trends in gaming, the growing popularity of the metaverse, and the thriving artistic community in the digital space. This color exemplifies the fusion between modern life and how color trends in the digital realm manifest in the physical world, and vice versa.
Leatrice Eiseman, the executive director of the Pantone Color Institute, noted the significance of Very Peri. By creating a fresh perspective and vision within the beloved blue color family, this hue brings a lively and joyful attitude. It encourages courageous creativity and imaginative expression through its violet-red undertone.
Laurie Pressman, the VP of the Pantone Color Institute, emphasized the importance of introducing a new color for the first time in the history of their Color of the Year program. This decision reflects the global innovation and transformation currently taking place. In a society that recognizes color as a powerful form of communication, the complex nature of Very Peri showcases the immense possibilities that lie ahead with its infusion of red-violet into a blue hue.
Aside from its symbolic meaning, Very Peri is praised for its versatility. It is described as an enthusiastic blue that lends itself to unpredictable color harmonies and spontaneous color statements. Whether applied to shimmery metallics, lustrous sheens, high-tech materials, or handcrafted looks and natural fibers, Very Peri adds a touch of whimsicality and a sense of wonder. Its futuristic feel allows it to take on different appearances across various materials, finishes, and textures.
The selection of Very Peri as the color of the year for 2022 by Pantone signifies a significant moment in the world of color. It represents the dynamic nature of our surroundings and the evolving ways in which color influences our lives. As we navigate through an unprecedented period of change, Very Peri serves as an inspiring beacon, reminding us to embrace new possibilities and celebrate the transformative power of color.
Useful Links:
– Pantone Color of the Year 2022
– Pantone Color of the Year 2022: Very Peri
