Pantone, the global leader in color trends and forecasting, has recently announced the color of the year for 2023: Pantone 18-1750 Viva Magenta. This particular shade is described as a nuanced crimson red tone that strikes the perfect balance between warmth and coolness. What sets Viva Magenta apart is its ability to effortlessly blend the physical and virtual realms, making it a truly distinctive choice.
Viva Magenta can be best described as assertive without being aggressive. It possesses a vibrant and energetic quality that exudes optimism and joy, encouraging experimentation and self-expression without any limits. The color demands attention and leaves a lasting impression, with Pantone describing it as audacious, witty, and inclusive of all. Its rebellious spirit is welcoming to anyone and everyone.
To visually bring Viva Magenta to life, Pantone collaborated with creative partner Huge. They embarked on a design experiment that explores the fascinating relationship between new technology and human creativity. Using AI generative tool called Midjourney, the team curated a visual manifestation of Viva Magenta that incorporates the color’s messages and ideas. This resulted in an immersive world that explores the connections between nature and technology.
The key visual created through this collaboration serves as a bold statement that amplifies the fearless yet natural elements of Viva Magenta. With the assistance of artificial intelligence, it invites individuals into an optimistic and boundless new ecosystem called the Magentaverse. This vibrant world promises endless possibilities and horizons waiting to be explored.
In an exciting development, Pantone has partnered with Artechouse to bring the Pantone color of the year to life as an exhibition. The Pantone x Artechouse exhibition in Miami, starting from December 3, will showcase an artistic exploration of the Magentaverse. This collaboration builds on a four-year partnership between Pantone and Artechouse, offering visitors the opportunity to immerse themselves in rooms with tactile textures and interactive experiences.
The exhibition will feature captivating color explorations in design, space, and technology, drawing inspiration from NASA and Pantone partners like Motorola, Lenovo, Spoonflower, and more. These collaborations will bring Pantone 18-750 Viva Magenta to life, showcasing its versatility and endless possibilities.
Pantone’s choice of Viva Magenta as the color of the year 2023 marks another significant milestone in the world of color trends. With its bold and vibrant personality, this crimson red shade invites individuals from various industries to embrace their creativity and venture into unexplored territories. Whether it be in fashion, design, or technology, Viva Magenta is poised to leave its mark on the year ahead, inspiring innovation and self-expression.
Useful Links:
1. Pantone 2023 Color of the Year
2. Pantone x Artechouse Exhibition
