Panorama Berlin is revolutionizing the fashion industry with its innovative new pop-up concept that will be hitting the road on tour. The trade show is making a bold move by relocating to Tempelhof in Berlin for its upcoming winter edition in January. However, this iconic airport will not be its permanent location. Instead, Panorama is embracing a traveling pop-up approach to bring together retail, industry professionals, and consumers in a dynamic and engaging way.
The winter edition in January will debut a ‘Brand Avenue’ spanning 10,000 square meters from 14-16 January. This unique space will be divided into ‘modular pavilions’, allowing brands to customize their displays to showcase their products, collections, and launches creatively and authentically. The primary focus will be on highlighting the individual product, brand, and storytelling of each exhibitor.
Looking ahead to the summer of 2020, the ‘Brand Avenue’ will transform into a ‘Brand Village’, featuring a handpicked selection of brands, products, and lifestyle offerings. The ultimate vision for Panorama Berlin is to take this pop-up concept on tour, selecting different venues to host the event. This phase will place particular emphasis on enhancing the consumer experience by offering curated drops, limited editions, and exclusive launch events.
With this fresh approach, Panorama Berlin aims to foster a deeper emotional connection between consumers, retailers, and brands. The flexible event space can be adapted to multiple locations simultaneously, ensuring a truly unique and interactive experience for all participants. By taking its fashion pop-up concept on the road, Panorama Berlin is setting a new standard in the industry and redefining the traditional trade show model.
To learn more about Panorama Berlin and their upcoming events, visit their official website here. For updates on the latest trends and innovations in the fashion industry, check out Business of Fashion.
