Pangaia, the innovative eco fashion brand, has exciting news to share. After starting as an experimental pop-up, the brand is now becoming a permanent fixture at London’s prestigious department store, Selfridges. Pangaia’s goal is to offer shoppers an immersive experience that combines casualwear and loungewear with materials science, while staying true to its core values of sustainability and innovation. This move is in alignment with Selfridges’ Project Earth initiative, which aims to revolutionize the retail industry and work towards a net-zero future.
This remarkable brand was founded in 2018 by Russian entrepreneur Miroslava Vasilyevna Duma, with support from investor Carmen Busquets, who is also a co-founder of Net-a-Porter. Since then, Pangaia has been making waves in the fashion industry. Their latest collaboration with outdoor giant Timberland has resulted in a footwear collection that embraces nature. This collection includes a reimagined six-inch boot and a mule, both available in men’s and women’s sizes. These shoes stand out with their use of natural materials, vibrant colors, and iconic style.
In September, Pangaia opened a green cube pop-up store at the Grove shopping center in Los Angeles. This unique space offered customers a curated experience and exclusive access to the brand’s most extensive collection to date, called the ‘Uniform Series 01′. This collection, which was launched globally in late September, showcased Pangaia’s commitment to sustainability.
Now, with its permanent presence at Selfridges, Pangaia is further expanding its reach in prominent fashion cities such as London, Florence, and New York. The brand’s focus on high-tech naturalism and dedication to sustainability has positioned it as a trailblazer in the eco-fashion movement. By providing an immersive shopping experience and aligning with Selfridges’ eco-conscious initiatives, Pangaia solidifies its status as an industry leader, attracting fashion-forward consumers looking for sustainable options.
Please find below two useful links related to Pangaia’s sustainable fashion:
1. Pangaia Official Website: Explore Pangaia’s innovative and sustainable fashion collections.
2. Pangaia at Selfridges: Learn more about Pangaia’s permanent concession at Selfridges and discover their eco-friendly offerings.
