Pandora is embarking on an ambitious relaunch strategy that encompasses not only a redesign of its retail stores but also a significant investment in its e-commerce platform. The Danish jewelry company is pulling out all the stops as part of its ‘Programme Now’ initiative, which aims to refresh the brand and appeal to a new generation of consumers.
In addition to revamping its physical stores, Pandora is also set to launch new online stores and enhance its presence on popular platforms like Tmall. By tapping into the power of online shopping, the company hopes to reach a wider audience and cater to the changing preferences of modern consumers.
Moreover, Pandora is gearing up to unveil exciting new design collaborations with global franchises and establish partnerships with celebrities, influencers, and organizations. These collaborations are expected to generate buzz and excitement around the brand, setting the stage for Pandora’s next chapter of growth and innovation.
CEO Alexander Lacik is optimistic about the company’s future, citing positive feedback from recent marketing initiatives and expressing enthusiasm about the upcoming changes. The company is set to showcase its fresh look and identity at an event in Los Angeles, where it will reveal its new purpose, brand expression, visual identity, and debut its Autumn 2019 collection.
The decision to appoint Erik Schmidt as the new chief HR officer underscores Pandora’s commitment to a comprehensive transformation, both externally and internally. By focusing on innovation, collaboration, and engagement, Pandora is positioning itself for success in the competitive jewelry industry.
For more information on Pandora’s relaunch efforts, visit their official website here. Additionally, for updates on their upcoming collaborations and events, follow Pandora on their social media channels.
