Pandora is making a bold statement in support of its lab-grown diamonds by introducing new collections featuring these ethically sourced stones. In addition to the new collections, the company has also launched the New Diamond District in Manhattan’s Astor Place, further expanding its range of lab-grown diamonds. To celebrate this exciting launch, Pandora is taking over New York Fashion Week with an immersive experience called Diamond-Tinted Lenses, which aims to showcase the transformative power of lab-grown diamonds in everyday glamour.
The unveiling of the New Diamond District will be marked by an exclusive launch party on September 6th, attended by notable Pandora ambassadors such as Pamela Anderson. The event promises to be a memorable affair with surprise performances by Caroline Polachek, music by DJs Kesh and Mona Matsuoka, and captivating spectacles from local talents, including live music and dance performances.
This activation follows Pandora’s successful Diamonds For All campaign, which features a diverse lineup of celebrities including Pamela Anderson and her sons, Grace Coddington, Precious Lee, Vinson Fraley, Justina Miles, and more. The campaign, shot in New York City by renowned photographer Mario Sorrenti and director Gordon von Steiner, aims to challenge traditional notions surrounding diamonds and present a fresh narrative. It highlights the accessibility of diamonds and encourages people to wear them on all fingers, not just the ring finger, positioning diamonds as “everyone’s best friend.”
In addition to the launch and the campaign, Pandora has also introduced three new collections of lab-grown diamonds. The Pandora Nova collection features round brilliant or princess cut stones with a unique four-prong setting that allows for greater visibility of the diamond. The Era collection offers a modern twist on classic styles, while the Talisman collection showcases an elevated version of Pandora’s iconic charm jewelry.
With these new collections, Pandora is reaffirming its dedication to lab-grown diamonds and showcasing their exquisite beauty and versatility. By collaborating with celebrities and hosting a prominent event at New York Fashion Week, the brand aims to captivate audiences and highlight the immense potential of lab-grown diamonds in revolutionizing the world of jewelry.
To learn more about Pandora’s lab-grown diamonds and their commitment to sustainability, visit their official website here. For additional information on the New Diamond District and upcoming events, please visit the official New York Fashion Week website here.
