In an exciting and strategic decision, Palm Angels has announced its departure from Milan Fashion Week Men’s in favor of showcasing its upcoming collection in New York. The renowned Italian streetwear brand, recognized for its sophisticated yet cutting-edge designs, is set to take the stage at New York’s womenswear Fashion Week on February 8th. This bold move demonstrates Palm Angels’ determination to reach a wider audience and explore fresh avenues for expansion.
Since its runway debut in Milan back in January 2017, Palm Angels has captivated audiences with four seasons of fashion-forward shows during Milan Fashion Week Men’s. However, the brand’s shift to New York highlights a commitment to increasing its visibility and delving into the lucrative American market.
This strategic repositioning is in line with Palm Angels’ upward trajectory, as the brand has steadily built momentum since its establishment in 2015. Founded by Francesco Ragazzi and supported by the stakeholders of New Guards Group, Palm Angels has swiftly become a go-to brand for progressive streetwear. Ragazzi, who also serves as the creative force behind Moncler, divides his time between Milan and Los Angeles, drawing inspiration from the vibrant and diverse American culture.
From its roots as a photography project focusing on California’s skateboarding scene, Palm Angels has transformed into a full-fledged brand with a global footprint. The label is currently carried by over 300 multi-brand retailers worldwide, including esteemed names like Barneys New York, Maxfield, and The Webster Miami.
As the majority of its revenue stems from international markets – especially the US, Hong Kong, China, the UK, and Japan – Palm Angels recognizes the significance of expanding beyond Milan’s borders. Recently launching its inaugural store in Hong Kong, the brand has ambitious plans for three additional retail locations in 2019.
By making the leap from Milan to New York, Palm Angels is solidifying its position for continued growth and triumph in the worldwide fashion scene. This relocation symbolizes the brand’s unwavering dedication to imagination, innovation, and breaking conventions in the realm of streetwear. With all eyes on Palm Angels as it takes on the metropolis of New York City, anticipation is high for this thrilling new chapter in the brand’s pursuit of global recognition.
For more information on Palm Angels and its upcoming ventures, check out their official website here. Additionally, stay updated on their latest collections and events by following Palm Angels on Instagram here.
