Oxford Street, a beloved shopping destination in London, is gearing up for a major transformation with the launch of a new recovery plan by Westminster City Council. This ambitious plan, backed by a £150 million investment, is set to reshape the iconic street and revitalize the entire Oxford Street District.
The Oxford Street District (OSD) framework, developed in collaboration with key partners, aims to position Oxford Street as the greenest, smartest, and most sustainable district in the world. With a focus on sustainability and innovation, the plan includes a range of initiatives such as creating temporary attractions, introducing new pedestrian spaces, pop-up parks, innovative lighting, and green spaces.
While the idea of pedestrianizing the street has been a longstanding discussion, the plan will enhance the pedestrian experience with improved infrastructure, cultural spaces, and enhanced landscaping. Council Leader Rachael Robathan emphasized the importance of adapting to changing shopping habits and working patterns accelerated by the pandemic, with the ultimate goal of revitalizing the district and boosting economic recovery.
Key areas within the district will be strategically developed to benefit businesses, visitors, and the local community. The plan incorporates world-class sustainability measures, a focus on pedestrian-friendly design, and a commitment to a zero-emission transport network. With £150 million in funding allocated to kickstart the OSD programs, the plan aims to leverage the upcoming opening of the Elizabeth Line in 2022 and strengthen the connection between Oxford Street and the wider West End.
A standout feature of the plan is the proposed Marble Arch Hill, a temporary 25-metre-high attraction that is expected to draw in thousands of visitors. New West End Company CEO Jace Tyrrell views the transformation of the district as a pivotal moment for central London, ushering in a new era of vibrancy and innovation.
Overall, the future of Oxford Street looks bright, with a vision to reclaim its status as a premier destination for locals and tourists alike, as well as a dynamic hub for businesses and cultural activities. As construction commences in the coming weeks, Oxford Street is well on its way to setting a new standard for sustainable and successful high streets globally.
For more information on the Oxford Street District plan, visit the Westminster City Council website and the New West End Company website.
