Orlebar Brown, the prestigious British brand known for its high-end swim shorts designed for men, has recently revealed an exciting strategic collaboration with the digital commerce consultancy, Tryzens. This new partnership is aimed at boosting the growth of Orlebar Brown’s e-commerce platform and elevating their digital footprint in the global market.
Having evolved from a humble independent company, Orlebar Brown has achieved remarkable success and is now recognized as a renowned international brand, with a strong presence in more than 105 countries worldwide. The brand has garnered attention from notable figures such as Jay-Z and Leonardo Dicaprio, further solidifying its status as a premium choice in resortwear. Additionally, Orlebar Brown’s iconic swim shorts made a memorable appearance in the 2012 James Bond film Skyfall, adding to its illustrious reputation. In 2018, the London-based brand was acquired by the prestigious French luxury house, Chanel.
In response to the growing digital demands of the modern business landscape, the partnership with Tryzens will focus on equipping Orlebar Brown with the necessary tools and resources to enhance their digital commerce offerings. Tryzens will provide comprehensive support and maintenance services, coupled with expertise in retail experience design, strategic planning, and enhancements to deliver a seamless and engaging user experience for customers.
Andy Burton, the CEO of Tryzens, highlighted the significance of offering unparalleled support to a brand like Orlebar Brown, which is a frontrunner in the resort wear sector. Through this collaboration, Orlebar Brown can prioritize customer satisfaction while benefiting from ongoing support and optimization services.
Jamie De Cesare, the digital director at Orlebar Brown, shared eagerness about the partnership and underscored the potential for a successful digital roadmap in the year 2020. Leveraging Tryzens’ expertise and support, Orlebar Brown is well-positioned to continue its growth trajectory and uphold its reputation as a key player in the luxury resortwear industry.
For more information on Orlebar Brown and Tryzens, visit their websites:
Orlebar Brown
Tryzens
