Orlebar Brown, the popular UK resort label that is renowned for its eye-catching swimwear, has achieved remarkable growth since its establishment. Founded by Adam Brown, the brand quickly gained recognition for its use of technical fabrics and vibrant imagery. Brown, who had previously worked in children’s charities and prisons, identified a gap in the market for well-dressed men seeking stylish leisurewear. This unique concept struck a chord with consumers, propelling the brand to success.
In a recent interview, Brown delved into his entrepreneurial journey and the experience of selling Orlebar Brown to Chanel while still maintaining his role as creative director. He described himself as more of a “curator” than a fashion designer, emphasizing his focus on curating a brand with strong values and a distinctive personality.
Brown expressed great excitement about witnessing his product being worn and witnessing Orlebar Brown grow into a living, breathing brand. He emphasized the significance of instilling the brand with its own DNA, values, and character.
Operating a startup comes with its fair share of challenges, according to Brown. He highlighted the constant concern of managing cash flow and the difficulties involved in expanding into new markets. As Orlebar Brown ventured into regions such as America, South America, and the Far East, Brown faced the task of navigating unfamiliar business landscapes.
Regarding Chanel’s acquisition of Orlebar Brown, Brown stated that the brand’s fundamental approach had not undergone significant changes. However, being part of the Chanel group provided added support and resources, including assistance with retail, legal matters, and reporting.
Brown also pointed out the synergies between Orlebar Brown and Chanel’s cousin company, Eres. As the male counterpart to Eres, the two brands share similar target markets and aspire to reach the same individuals in various settings. The collaboration between the two companies has flourished, fostering regular communication and mutually beneficial opportunities.
Brexit has posed challenges for Orlebar Brown, as the brand manufactures its products in Portugal. Brown acknowledged that Brexit, coupled with the impact of the COVID-19 pandemic, has added complexity to business operations. To adapt, the brand is in the process of establishing warehouses in Europe to streamline product distribution.
Looking towards the future, Brown envisions Orlebar Brown continuing to excel in its core areas but on a larger scale. He sees opportunities for expansion in new vacation destinations and the potential to explore additional product categories such as travel accessories, luggage, shoes, and outerwear.
When asked to offer advice to young entrepreneurs, Brown emphasized the importance of simplicity and focusing on a hero product or service. He stressed the value of excelling in one area rather than spreading oneself too thin with mediocre endeavors. Additionally, he cautioned against rushing growth and feeling compelled to expand too rapidly.
Brown’s expertise and insights have earned him a spot in Vodafone’s #ThoseWhoDare webcast series, where he will provide guidance on leveraging data insights to understand customers and minimize business costs. The event aims to support small and medium-sized enterprises, featuring keynote speeches from more than 30 accomplished entrepreneurs.
Adam Brown’s journey with Orlebar Brown serves as a testament to the power of identifying a niche in the market and remaining true to a brand’s values. As the brand continues to thrive within the Chanel group, Brown’s experiences and lessons serve as inspiration for aspiring entrepreneurs.
Useful Links:
1. Orlebar Brown Official Website
2. Chanel Official Website
