Orange’s exclusive brand, Parnasse, has recently launched a captivating new promotional film to commemorate its 14th anniversary. The film showcases Parnasse’s state-of-the-art digital solutions and emphasizes its personalized support for specific digital requirements. Created in collaboration with agency WalterFilms, the video embodies the values of agility and internationalism that are highly valued by the approximately 3,000 members of the Parnasse Circle, Orange’s premium clientele since 2007.
While the film is being widely distributed on various social media platforms, it is also being shown at the Parnasse Lounge, situated within the Orange store in Opéra, Paris. This dual approach ensures that the film reaches a wide audience while also providing an immersive experience for visitors to the Parnasse Lounge.
“We have been working tirelessly since 2019 to revitalize Parnasse, both in terms of its offerings and its means of expression. With new services specifically targeting customers with strong connectivity and home or vacation property equipment requirements, as well as expanding our presence in different regions, our ambition is to continuously reinvent ourselves, redefine our promises, and elevate the customer experience to unparalleled heights. Our unique proposition is a seamless digital life. Whatever the usage or need, Parnasse is dedicated to fulfilling it. That is the promise we make to our esteemed members,” stated Niva Sintès, Managing Director of Parnasse, in a recent press release.
This exciting initiative also marks the introduction of Parnasse’s new sonic identity, which was created with the expert guidance of Orange’s music specialists. This distinctive sound identity enhances the brand’s overall sensory experience and reinforces its commitment to innovation and excellence.
Overall, Orange’s Parnasse brand continues to evolve and adapt to meet the ever-changing digital needs of its discerning customers. Through its captivating promotional film and immersive lounge experience, Parnasse reaffirms its position as a leader in providing tailored digital solutions and unparalleled support to its exclusive clientele.
[Useful Links] – Orange Newsroom: Stay updated with the latest news and updates from Orange.– Orange’s Commitment to Digital Inclusion: Learn more about Orange’s efforts to bridge the digital divide and ensure equal access to digital technologies for all.
