On The Island, a swim and resortwear brand based in London, is set to make a comeback for the SS22 season after a temporary pause during the pandemic. Established in 2017, the brand had to halt its operations due to the travel market’s disruptions caused by lockdowns. However, with the easing of travel restrictions, On The Island is now ready to relaunch with a fresh design direction.
Spearheading this relaunch is Sue Whiteley, a prominent figure in the luxury fashion sector known for her innovative and entrepreneurial spirit. This new venture by Whiteley is being hailed as her most personal project yet. On The Island specializes in modern hot-weather and destination dressing, offering a range of exclusive prints, refined silhouettes, and a sophisticated approach to color. The brand aims to provide a complete wardrobe for contemporary travelers, encompassing swimwear, elevated cover-ups, silk dresses, and chic shirt and trouser sets for dinner.
What sets On The Island apart from other brands is its use of original prints that are hand-painted, abstract, and open to interpretation. This unique approach appeals to both individuals who prefer minimal prints and those who love bold and creative designs. In terms of fabrics, the brand focuses on natural materials such as silk habutai, cotton voile, and poplin for their ready-to-wear pieces. For swimwear, they utilize technical fabrics that are designed to enhance and support the wearer.
The creative team behind On The Island boasts designers with extensive experience at esteemed fashion houses like Dries Van Noten, Acne, and Calvin Klein. This wealth of talent ensures that the brand’s designs meet the highest industry standards.
In its relaunch, On The Island introduces a captivating new color palette featuring saffron and paprika, vivid pink and red, and aubergine and fuchsia. Additionally, they present a mesmerizing new wave print that adds a sense of movement to sundresses, kaftans, and silk trousers. Described as both organic and psychedelic, this print is expected to make a bold fashion statement.
On The Island’s relaunch serves as a testament to the resilience and adaptability of the fashion industry as the world gradually recovers from the pandemic. With its evolved design direction and focus on essential travel wardrobe pieces, the brand is poised to become a favored choice for fashion-forward individuals seeking stylish and sophisticated swim and resortwear.
To learn more about On The Island and explore their latest collection, visit their official website [insert URL] and follow them on Instagram [insert URL].
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