Olivia von Halle, the esteemed luxury sleepwear brand renowned for its sumptuous silk designs, is embarking on a new chapter of growth with the recent opening of its international headquarters in the bustling district of Fitzrovia, London. The brand’s decision to set up its global head office in a five-floor Grade II listed Georgian townhouse at 6 Bayley Street underscores its commitment to expanding its presence on the global stage.
The founder of Olivia von Halle expressed her excitement about the move, emphasizing how the stunning Georgian architecture of Bayley Street and the neighboring Bedford Square perfectly align with the brand’s vision for growth and success. The new headquarters is set to become the heart of the brand’s operations, serving as a central hub for hosting buyers, journalists, and other key stakeholders.
With a presence in over 120 esteemed stores across 26 countries, including upscale retailers like Harrods, Selfridges, Bergdorf Goodman, Neiman Marcus, and Net-a-Porter.com, Olivia von Halle has solidified its reputation as a go-to destination for luxurious sleepwear. Celebrities such as Rihanna, Cara Delevingne, Jennifer Lopez, and the Hadid sisters have all been spotted donning the brand’s elegant pyjamas, robes, and kimonos, catapulting its popularity to new heights.
Following the success of its e-commerce platform, Olivia von Halle opened its first flagship store in Sloane Square in 2016, further establishing its foothold in the luxury fashion market. The brand continued to push boundaries in September 2017 by introducing a capsule collection of ready-to-wear pieces, demonstrating its versatility and innovation in catering to the evolving needs of its discerning clientele.
By positioning itself in the vibrant district of Fitzrovia, Olivia von Halle is poised to achieve even greater success as it captivates customers with its exquisite silk creations and unparalleled craftsmanship. This strategic move not only signifies a new and exciting chapter for the brand but also underscores its unwavering commitment to making a significant impact in the competitive landscape of the fashion industry.
To learn more about Olivia von Halle and explore its latest collections, visit their official website here. Additionally, for insights into the latest trends in luxury sleepwear, check out this informative article here.
