Olivela has rapidly gained popularity on social media since its launch in the summer. This unique brand, which combines luxury products with humanitarian action, has captured the attention of consumers worldwide. The core principle behind Olivela is straightforward: a portion of the proceeds from every purchase goes towards supporting the education of young girls in developing countries.
The story of Olivela begins with its founder, Stacey Boyd, a Harvard graduate, who visited a refugee camp in Africa. During her visit, Boyd met Malala Yousafzai, the young Pakistani girl who had already won the Nobel Peace Prize at just 17 years old. This encounter was a turning point for Boyd, as it made her realize the dire need to improve girls’ education. Determined to make a difference, she developed a business model that would generate funds to provide quality education for every girl. Thus, Olivela was born.
“Shopping is the new sharing” serves as Olivela’s motto. The concept is simple yet powerful: customers can browse and shop from a thoughtfully curated selection of luxury pieces, including renowned brands like Valentino and Prada, all while contributing to girls’ education. The more expensive an item, the more days of school the customer’s purchase will provide. Furthermore, Olivela donates 20% of its fashion sales revenue to humanitarian organizations such as CARE and the Malala Fund. To create a more engaging and tangible experience, Olivela offers “The Olivela Effect,” where customers can create their own personal dashboard to track each donation made through their purchases.
Olivela is more than just an e-commerce site; it provides individuals with a meaningful way to make a difference within their means. For instance, purchasing a $40 Christian Louboutin eyeliner finances one day of school for a young girl. Since its inception, this ambitious and solidarity-driven idea has already funded over 43,000 days of school. Olivela offers a wonderful opportunity for individuals to indulge in luxury products while also being mindful of the needs of others.
The success of Olivela is a testament to the power of combining business with social impact. By allowing customers to shop for luxury goods while contributing to a significant cause, Olivela is revolutionizing the game. It is truly inspiring to witness how a chance meeting in a refugee camp has led to the creation of a brand that genuinely transforms the lives of young girls worldwide. Olivela sets an example of how fashion can be used to empower and educate, demonstrating that style and social responsibility can go hand in hand.
Useful Links:
1. Olivela: Official website of Olivela, where customers can shop for luxury products and support girls’ education.
2. Malala Fund: Official website of the Malala Fund, a humanitarian organization dedicated to advocating for girls’ education.
