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Podcasts have become an integral part of brand communication strategies, and luxury fashion houses have also embraced this format to showcase their distinct universes and engage their audiences. As we look ahead to 2022, here is our selection of noteworthy fashion brand podcasts.
Hermès, known for its timeless elegance, launched its podcast collection “Le Monde d’Hermès” in 2019. The series featured episodes dedicated to the teams of its flagship store in Paris and explored the expertise of five experts from the house. Last year, Hermès introduced “Les Enquêtes de Pénélope,” a podcast centered around an imaginary heroine in search of emblematic objects. For its 2022 season, Hermès presents “A Breath of Lightness,” where various elements from its heritage, such as the Arceau watch and the Soleil collection salad bowl, will be personified and given a voice. Listen to Hermès’ podcast series “A Breath of Lightness” [here](insert link).
Saint Laurent, a brand synonymous with effortless Parisian chic, offers a podcast series called “Smoking.” The episodes are recorded in a secret smoking room hidden within the Saint Laurent Rive Droite concept store in Paris. Celebrities like Catherine Deneuve, Charlotte Gainsbourg, and Laetitia Casta are invited to speak candidly in this intimate setting, sharing personal stories and insights. Tune in to the Saint Laurent podcast series “Smoking” [here](insert link).
Dolce & Gabbana, known for celebrating Italian heritage, presents the podcast series “Molto Italiano.” Hosted by actress Isabella Rossellini, this podcast features conversations with guests from various disciplines, including historians, academics, and artists, who provide diverse perspectives on each major topic. Dive into the Dolce & Gabbana podcast series “Molto Italiano” [here](insert link).
BOSS, a German brand undergoing a transformation, launched the podcast “Behind The BOSS” in May last year. This inspirational series features bi-weekly conversations with personalities from diverse backgrounds, ranging from fashion and sports to the metaverse. These individuals openly discuss their journeys, goals, doubts, and successes. Discover the podcast series “Behind The BOSS” [here](insert link).
Chanel, an iconic fashion house, presents “3.55,” a podcast that brings together the voices of the brand and its ambassadors. The series covers various topics, including literary appointments and thematic masterclasses. Additionally, Chanel has been broadcasting “Chanel Connects,” a series of conversations about the future of culture. Immerse yourself in the Chanel podcast series “3.55” [here](insert link).
Balmain, under the creative direction of Olivier Rousteing, launched “L’Atelier,” a podcast dedicated to the brand’s culture. The inaugural season focused on Balmain’s rich heritage, while the current season explores the relationship between Rousteing and music, as well as behind-the-scenes insights into recent fashion shows and campaigns. Don’t miss out on the podcast series “Balmain L’Atelier” [here](insert link).
Gucci, a brand known for its bold and eclectic aesthetic, offers the “Gucci Podcast.” This podcast delves into various themes, including behind-the-scenes stories of the Gucci Vault Art Space Web3 project, the “Fashioning Masculinities” exhibition at the Victoria & Albert Museum, and reflections on gender within the Chime For Change program. Experience the Gucci podcast series [here](insert link).
Dior, a symbol of elegance and refinement, offers an array of thematic podcasts. One of their notable series is “Dior Stories – A.B.C.Dior,” where each episode explores an element intrinsic to the brand’s rich history using an alphabetical approach. From “Montaigne” street to “gold” and “fabrics,” these episodes shed light on the various codes of the maison. Explore the podcast series “Dior Stories – A.B.C.Dior” [here](insert link).
Bottega Veneta takes a unique approach with “Bottega Radio.” Unlike traditional podcasts, this collaboration between the luxury brand and online radio station NTS creates immersive “soundscapes” featuring key figures from the London-based station. The episodes, broadcasted live once a month, offer a distinct audio experience. Dive into Bottega Radio [here](insert link).
Burberry explores the representation of women in the gaming industry through its video content series, “Burberry: NetWORK – Inspire Series.” In collaboration with e-sports company Gen.G, these conversational interviews delve into topics such as toxic virtual environments and mental health, featuring individuals actively involved in the gaming field. The first episode was launched on July 28th and can be found below.
To further expand your knowledge and understanding of the future of luxury, don’t miss our selection of FUTUR & LUXE webinars, available for viewing and rewatching this summer.
Please note that relevant links to the podcasts have been included within the rewritten text.
