Not Just A Label, a renowned online platform showcasing independent designers, is taking a major step by shifting its focus from business-to-business to direct-to-consumer. Partnering with Techsembly, a company based in Singapore, the platform is gearing up to launch a new e-commerce site on July 22.
With a diverse network of over 40,000 designers worldwide, Not Just A Label aims to create a bridge between up-and-coming designers and conscious consumers who prioritize sustainability and ethical practices. This new approach will allow consumers to interact directly with designers, fostering transparency and authenticity throughout their shopping experience.
Stefan Siegel, the visionary founder and CEO of NJAL, believes that enabling designers to sell directly to consumers is the way forward for the fashion industry. He envisions this shift not only benefiting designers but also revolutionizing the fashion landscape on a global scale. Amy Read, the co-founder and CEO of Techsembly, shares this vision, highlighting the transformative impact of this move from B2B to B2C.
The timing of this transition is crucial, especially amid the challenges brought by the Covid-19 pandemic to the fashion industry. With the closure of retail stores, the disruption of fashion events, and changes in wholesale practices, brands are facing uncertainties. Not Just A Label sees itself as a beacon of hope in this evolving landscape, drawing on its years of experience in championing independent designers.
Established in 2008 by Stefan Siegel, Not Just A Label has been a trailblazer in promoting emerging talent and sustainability in the fashion realm. With a vast collection spanning over 4 million styles from 40,000 designers, the platform is poised to shape the future of fashion and instigate positive change. The shift towards a direct-to-consumer model signals a new era for Not Just A Label as it continues to empower designers and engage with conscious consumers globally.
Learn more about Not Just A Label’s upcoming e-commerce site by visiting their website here, and explore Techsembly’s innovative solutions at their official site here.
